Why should you track Lead Sources?
By tracking lead sources, you can learn which lead sources work and which lead sources don’t work for your business. You can save time and money by not focusing on the lead sources that have poor results.
Tracking this information also helps Country Maid with our national advertising efforts. Country Maid receives leads from different sources (like Charms, American Heritage Girls, etc.) so knowing the lead source will help us gauge how effective a campaign was. If we know that a campaign was successful then we can reinvest in getting you more quality leads!
- The lead source on the group is where you should track where the lead originally came from. This should be set once and it should never change.
- Consider developing a different touch point plan based on different lead source types. For example, a lead from your website would be more likely to turn into a sale than one from a purchased list.
- After every season, review the new groups that were created and verify that they have a lead source filled out